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Category: Industry News


Google+ Twitter Pinterest Facebook LinkedIn IMPROVED USER EXPERIENCE EXPECTED WITH PCT/TRT TAIL REROUTE NEAR ECHO SUMMIT Sierra Rec Magazine- December 7. 2017 – Tahoe Rim Trail / Lake Tahoe – Often when we think about our weekend adventures on the Tahoe Rim Trail we think of the amazing vista views of Lake Tahoe or maybe our favorite backcountry lake to fish or backpack into for an evening or two.  Most of us have never hiked the entire loop, but if you have ever hiked the portion near Echo Summit and Hwy 50 you know that the sound of the...

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Squaw Valley Alpine Meadows Announced Internal Promotions For Skier Services / The Ski & Snowboard School

Google+ Twitter Pinterest Facebook LinkedIn   Dee Byrne Promoted to Vice President of Skier Services at Squaw Valley | Alpine Meadows, Elianne Furtney Promoted to Managing Director of Ski & Snowboard School [Olympic Valley, Calif.] Dec. 1, 2017 – Squaw Valley Alpine Meadows announced today that Dee Byrne has been promoted to the role of Vice President of Skier Services, overseeing Ski & Snowboard School, Ski Teams, Resort Activities Sales & Service (RASS), and Hosts. Elianne “El” Furtney has been promoted to Managing Director of the Squaw Valley Alpine Meadows Ski & Snowboard School, handling all ski and snowboard school...

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A Perfect Christmas Gift To Protect Your Sierra Explorer

Google+ Twitter Pinterest Facebook LinkedIn Haeleum Active Gear Helps Fight Off Mosquitos, Sun and Temperature in Pursuit to Protect All outdoors Explorers Sierra Rec Magazine Product Review- November 2017 – As the holidays approach and you start to look for a great gift idea for your explorers in the family, look to Haeleum Active Gear to protect your explorers from pesky mosquitos and provide an excellent layer for the constantly changing Sierra weather. Do you recall the early spring/summer hikes in the Sierra last year. The mosquito bloom was terrifying in places. So when I was given the chance to try out...

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“Plates for Powder” is Back: Buy A Tahoe License Plate And Ski For Free

Google+ Twitter Pinterest Facebook LinkedIn Support The Lifestyle And Ski Free TAHOE CITY, Calif. and INCLINE VILLAGE, Nev. – November 1, 2017  Ski season is almost here, and with it returns the popular “Plates for Powder” program.  Individuals who purchase a new Lake Tahoe license plate in either California or Nevada can receive free lift tickets to one of eight Tahoe resorts participating in the program. With snow in the forecast for this weekend, now is the time to buy a Tahoe license plate so you can ski for free in Tahoe. “It is great to see the ski resorts come together to offer...

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Tahoe Community Leaders Join Forces To Improve Taylor Creek Experience

Google+ Twitter Pinterest Facebook LinkedIn US Forest Service Lake Tahoe Basin Unit Celebrates the Completion Of New Observation Deck Made Possible in Partnership With Local Leadership Sierra Rec Magazine ~ South Lake Tahoe , October 6, 2016 – The USFS Lake Tahoe Basin Unit celebrated with community leaders from around Lake Tahoe the grand opening of the Taylor Creek observation deck Thursday with a ribbon cutting and community Q&A from the new redwood deck. A project funded by community support which raised 25,000 and was donated /presented by Amy Berry of Tahoe Fund, Matt Levitt of Tahoe Blue Vodka...

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California State Parks Provides Tips on New Reservation System

Google+ Twitter Pinterest Facebook LinkedIn ReserveCalifornia™ Goes Live August 1   Sierra Rec Magazine – NewUpdate : August 1, 2017 –  SACRAMENTO, Calif. – California State Parks is offering the public tips on how to access the Golden State’s new reservation system – ReserveCalifornia™. Starting next Tuesday, August 1, visitors to California’s state parks will have a new platform for booking camping and lodging sites, and tours. Using the new system will be easy to plan adventures within state parks since it is similar to booking hotels, airline tickets, and other comparable services. Supporting state park field operations and enhancing...

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Outdoor Retailer Partners with Outdoor Industry Association to Host Public Lands Action Center at Outdoor Retailer Summer Market 2017

Google+ Twitter Pinterest Facebook LinkedIn South foyer space provides hands-on area for live advocacy action and public lands education Sierra Rec Magazine ~ Industry News – July 13, 2017 – Outdoor Retailer, in partnership with Outdoor Industry Association (OIA) is pleased to announce a new Public Lands Action Center at this year’s Summer Market, July 26–29, 2017. The 1,500-square-foot space, donated by Outdoor Retailer, will be located in the south foyer of the Salt Palace Convention Center. The Public Lands Action Center provides a convenient resource area for live advocacy action and education on public lands and waters issues facing the...

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